]> http://www.policyunplugged.net The term co-creation refers to creativity where more than one person is involved. Some would argue that all creation is co-creation, just as Isaac Newton said that in his great work, he stood on the shoulders of giants. One thing that might be held to distinguish co-creation is that the product is something none of the creators could or would have achieved working alone. Among those who have helped popularise the term is management writer C K Prahalad, who argues value is increasingly being co-created by the firm and the customer, rather than being created entirely inside the firm. Co-creation is at the heart of the open source software movement, where users have full access to the source code and are empowered to make their own changes and improvements to it. Co-creation is becoming more evident in marketing, where companies such as Lego have successfully engaged many of their adult customers in designing new products, or Converse, which persuaded large numbers of its most passionate customers to create their own video advertisements for the product. Co-creation is also used to describe the process by which actors in improvisational theatre create scenes with each other where there is no script, but only a simple structure within which to work.Text above is quoted from Wikipedia under the GNU Free Documentation License.    en-UK http://rss.slashdot.org/~r/Slashdot/slashdotPolitics/~3/168516655/article.pl Gabriela writes "Wiki the Vote was just launched on Congresspedia.org for citizens, professional researchers, and even candidates to collaborate on profiles for each and every candidate for Congress in 2008. The project is non-partisan and, in true open source fashion, is free for anyone to participate &mdash; even the candidates themselves. Unlike Wikipedia, people connected to the subjects of articles are free to add to them as long as their contributions are rhetoric-free and comprised of fully documented, verifiable facts. The citizen editors are assisted and fact-checked by professional editors. The project is starting with nearly 300 basic profiles of candidates that 2008RaceTracker has identified as definitely running, and will eventually expand to cover every candidate on the ballot in the primary and general elections next year. When the OpenSecrets.org 2008 congressional campaign contributions database goes online in a few weeks, the candidate profiles will also display live feeds tracking the money race and who is funding them."<p><a href="http://politics.slashdot.org/article.pl?sid=07/10/11/165208&from=rss">Read more of this story</a> at Slashdot.</p> <p><a href="http://rss.slashdot.org/~a/Slashdot/slashdotPolitics?a=VmtAyJ"><img src="http://rss.slashdot.org/~a/Slashdot/slashdotPolitics?i=VmtAyJ" border="0"></img></a></p><img src="http://rss.slashdot.org/~r/Slashdot/slashdotPolitics/~4/168516655" height="1" width="1"/> Thu, 11 Oct 2007 17:33:00 +0100