Why Blogging?

Mark Twain once said, “A lie can get halfway around the world before the truth even gets its boots on”. Increasingly the best way for an institution to catch up with the “lie” is to blog: that is to say, to connect their ideas, hopes, plans, fears even – with the multiples of the online.

In the online world people want to communicate with people. By contract, organisations almost always sound flat, insincere and inhuman. They are looking for human conversation. Learning to find your voice takes time, and not everyone has time to do it.

Even in the often cacophonous atmosphere of the blogosphere, you can develop an authoritative voice. You need to be informative, truthful, and relevant. It helps if you can back what you with evidence. But you also need to be clear, brief and orderly.

For most of us with busy lives, that means learning from the ground up again.

One 2 One Blog Tutorial

These one to one sessions are aimed at people in senior positions, who are struggling to understand the online revolution, and how it is changing the way their public audiences are wider markets are relating to them.

It covers crucial theory and introduces you to an ever growing set of Web 2.0 tools that will give you a ground floor understanding of how the new faster, smarter knowledge networks function.

It takes you, step by step, through how it works, why it works and by the end of a day provides you with the basic tools to get the ball rolling. The style is informal and highly interactive.

Not everyone should b log at their work, but as we head towards the increasingly dynamic and volatile future, no one should continue without knowing what it means for them and their business.

What will you need to participate

This is not a technical tutorial, although it deals with a technology subject. You need have no greater technical skills than the ability to use a word processor, e-mail and a web browser.

You will need access to a computer connected to the internet during the session.

Please call Roy or Steve on 0870 366 5280 for more details…